Priority Assignment Process


The Utility Expo 2023 product concentration areas have been set!

The following product groups were used to determine space allocation for both indoor and outdoor exhibitors based on the category selection on the exhibitor space application

2023 Product Categories

2023 Product Categories
Business Operations Technology Solutions
Earthmoving Equipment & Material Handling Portable Power
Engines & Drivetrains Personal Safety
Engine Components Jobsite Safety & Operator Awareness
Equipment Components Traffic Safety
Hauling Transmission & Distribution System Components
Infrastructure Maintenance Trucking
Lifting (Aerial & Cranes) Underground Construction
Jobsite Support & Tools Vegetation Management

The goal of product concentration areas is to make it easier for attendees to locate products or services they are seeking.

View full list of the product that fit under each category.

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Don’t see one of your products on this list? Let us know!

Reach out to to request your products to be added.

PRIORITY Assignment Process

All exhibitors who submitted applications before August 12, 2022, will be placed in priority order between October 31 – November 4, 2022. These booth locations will be communicated by December 2022.
To be qualified to participate in the Priority Assignment Process, the Exhibitor must meet the following criteria:

  • Submit their space application by August 12, 2022
  • Submit their 50% booth space deposit
  • Have at least 10 priority points
  • Requesting 400 square feet or larger for indoor exhibitors

Qualifying Exhibitor appointed contacts who submitted their space application by August 12, 2022, are invited to participate in the Priority Assignment Period held October 31 – November 4, 2022. On Wednesday, October 5, 2022, all qualifying* exhibitors will get an email with their assignment date and time.

*Exhibitors with less than 10 priority points or indoor exhibitors requesting less than 400 square feet will not require a virtual appointment. Show management will place these exhibiting companies in order of their priority number in the best available location. These booth locations will be communicated by December 2022.

Prior to the scheduled space assignment selection time, show management will share a live floor plan view that the contact can access by computer, phone or tablet at any time. The appointed contact will be able to view a live, up to date floor plan throughout the entire Utility Expo Assignment Process/Period and leading up to the show. Each exhibitor will have a limited amount of time to select their booth space during their appointed time.

If you cannot make your appointed time, please be prepared to have someone represent your company to make a selection. If an appointment should be missed, show management will assign your booth for you based on best available location.

Priority Formula

The Priority Formula is used in a number of matters, including the assignment of exhibit space. It is as follows:

Years of Membership

X 2


Past Participation (SF)

/ 100




DEFINITION OF YEARS OF MEMBERSHIP – Show management chooses the company/division with the greatest number of years as an AEM member. An exhibitor must be a current member in good standing with AEM in order to have its years of membership used in calculating the membership number.

DEFINITION OF PAST PARTICIPATION NUMBER – Show Management uses the total square footage purchased by an exhibitor for The Utility Expo 2021. If a company acquired another company(s), the parent company can use the newly acquired company(s) space.


The priority period closed August 12, 2022. For all space applications received after this date, assignments will take place beginning on November 28, 2022. All exhibitors will be assigned space on a first come, first served basis. Assignments will be done on an ongoing basis and communicated bi-weekly via email to the exhibitor contact.


For questions specific to the priority assignment process, please contact The Utility Expo Customer Service at (414) 272–0943 or email